(Pt 3 can be found here.)
10. Digital allows for, and legitimises, different information preferences
“The medium is the message.” Digital allows information to be presented and represented in a huge variety of ways.
Information production is experiencing exponential rates of growth. YouTube and Instagram are indicators of the appetite for information in visual form. The written word no longer has the dominance that it once did.
In an information rich environment, brevity and distillation of meaning is prized. ‘Time poor’ decision makers want access to the right information, but limited to the bare essentials they need to make the right calls.
Digital allows for information to be presented in many many ways. This diversity allows individuals to explore their preferences for how they like to receive and interact with information, where once they may have been limited to stylistic (written) forms that had arisen in their organisation.
In the public service, the preferences of one or two major decision-makers at the top of the organisation can shape how everyone else presents information regardless of their individual preferences. However, in an interconnected world where issues may be shared across organisations and audiences, that may no longer be the case. Different decision makers will expect to receive information in a style that suits them – and a digital world will reinforce that expectation. Continue reading